Prudential Waterfront Properties Sells All 48 Bridgewater Pointe Condos

Just over one month ago, The Willard Companies and Prudential Waterfront Properties announced a partnership with the Atlas Companies and BB&T to market Bridgewater Pointe, the vacant waterfront condominium community at Smith Mountain Lake. Over a three week campaign which began Saturday, June 5 and ran through Saturday, June 26, Prudential Waterfront Properties accepted contract reservations that were entered into a drawing held yesterday, June 27 at The Waterfront Country Club.

Over the duration of the campaign period, Prudential Waterfront Properties received over 721 contract reservations that were entered into a blind drawing. Over 300 people attended the event.  Within 2 ½ hours, all 48 condos were under contract with a scheduled 30 day closing. The three- and four-bedroom condos sold between $199,500 and $535,500. A waiting list was compiled for those buyers who were not selected during the drawing.

 “We took a unique approach to market this particular project. In addition to the drawing format, our marketing and public relations initiatives consisted of a massive multi-media campaign in both traditional and new technology arenas. The results far exceeded our every expectation. It was a fantastic event. The energy and anticipation was truly an adrenaline rush,” according to Christopher Finley, Director of Marketing and Communications for The Willard Companies, owners of the Prudential Waterfront Properties real estate division.

According to Ron Willard, President of The Willard Companies who emceed the event, “It goes to show when you offer a quality product combined with attractive pricing, it will sell. This is not only remarkable for the real estate market, but for the entire Smith Mountain Lake community.”